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Semester 1
JAN – FEB – 2026 SESSION
ASSIGNMENT
|
SESSION |
Jan-Feb 2026 |
|
PROGRAM |
MASTER OF BUSINESS ADMINISTRATION (MBA) |
|
SEMESTER |
1 |
|
course CODE & NAME |
DMBA113-Entrepreneurial Practice |
|
CREDITS |
3 |
|
nUMBER OF ASSIGNMENTS & Marks |
02 30 MARKS EACH |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.
|
Q.No |
Assignment Set – 1 Questions |
Marks |
Total Marks |
|
1. |
Rohit, an engineering graduate, wants to start a sustainable packaging business. While he has innovative ideas, he struggles to think beyond technical aspects and finds it difficult to take calculated risks. His corporate job experience has made him more cautious, and process driven.
Question: |
5+5 |
10 |
|
2. |
A startup identifies an opportunity in organic food delivery but faces high competition and uncertainty in demand. The founders are unsure about how to enter the market and reduce risks.
Question: |
5+3+2 |
10 |
|
3. |
A group of students wants to launch an online platform for eco-friendly products but lacks clarity on how to generate innovative ideas and convert them into a viable product. Question: |
5+5 |
10 |
|
Q.No |
Assignment Set – 2 Questions |
Marks |
Total Marks |
|
4. |
An Indian entrepreneur plans to expand a successful handicraft business into international markets. However, they face challenges such as lack of market information, cultural differences, and regulatory barriers.
Question: |
5+5 |
10 |
|
5. |
A startup develops a unique mobile app but fails to protect its idea legally. At the same time, the founders struggle to create a proper business plan and financial projections to attract investors.
Question: |
2+2+3+3 |
10 |
|
6. |
A growing startup requires additional funding to expand operations. The founders are considering venture capital but are concerned about dilution of ownership. They also need to plan long-term growth and possible exit strategies. Question: |
5+2+1+2 |
10 |
ASSIGNMENT
|
SESSION |
JAN – FEB 2026 |
|
PROGRAM |
MASTER OF BUSINESS ADMINISTRATION (MBA) |
|
SEMESTER |
1 |
|
course CODE & NAME |
DMBA115 – MANAGERIAL ECONOMICS |
|
CREDITS |
3 |
|
nUMBER OF ASSIGNMENTS & Marks |
02 30 MARKS EACH |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.
|
Q.No |
Assignment Set – 1 Questions |
Marks |
Total Marks |
|
1. |
Discuss the law of demand and its underlying assumptions. Examine the determinants of price elasticity of demand and analyze how elasticity varies across different goods. How can firms use elasticity concepts for effective pricing decisions in competitive markets? |
3+3+4 |
10 |
|
2. |
Explain the law of supply and its exceptions. Analyze how shifts in supply and demand jointly determine market equilibrium. Using diagrams, discuss the impact of simultaneous changes in demand and supply on equilibrium price and quantity. |
3+3+4 |
10 |
|
3. |
Examine the production function in the short run and long run, highlighting the law of variable proportions and returns to scale. Critically analyze the cost-output relationship and explain how cost curves are derived and interrelated. |
6+4 |
10 |
|
Q.No |
Assignment Set – 2 Questions |
Marks |
Total Marks |
|
4. |
Compare and critically analyze price-output determination under perfect competition and monopoly. |
5+5 |
10 |
|
5. |
Critically evaluate the role of monetary policy and fiscal policy in achieving economic stability. Discuss the instruments used in each policy and analyze their effectiveness in real-world scenarios. |
5+5 |
10 |
|
6. |
Explain the causes and types of inflation and deflation. Analyze the Phillips Curve and its relevance in modern economies. |
5+5 |
10 |
ASSIGNMENT
|
SESSION |
Jan-Feb 2026 |
|
PROGRAM |
MASTER OF BUSINESS ADMINISTRATION (MBA) |
|
SEMESTER |
I |
|
course CODE & NAME |
DMBA116 & Financial Accounting |
|
CREDITS |
03 |
|
nUMBER OF ASSIGNMENTS & Marks |
02 30 MARKS EACH |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.
|
Q.No |
Assignment Set – 1 Questions |
Marks |
Total Marks |
|
1. |
Define Accounting. Explain its objectives, scope, advantages, limitations, and basic terminologies. |
10 |
10 |
|
2. |
Explain various Accounting Concepts and Conventions with examples. |
10 |
10 |
|
3. |
What are Accounting Policies and Accounting Standards? Explain GAAP, IFRS, and changes in accounting policies. |
10 |
10 |
|
Q.No |
Assignment Set – 2 Questions |
Marks |
Total Marks |
|
4. |
Explain Double Entry System, Rules of Debit and Credit, and Journal Entries including adjustments. |
10 |
10 |
|
5. |
Explain Secondary Books, Ledger Posting, Trial Balance, and Error Rectification. |
10 |
10 |
|
6. |
Explain Final Accounts, Depreciation Methods, Window Dressing, and Non-Financial Reporting. |
10 |
10 |
ASSIGNMENT
|
SESSION |
Jan-Feb 2026 |
|
PROGRAM |
MASTER OF BUSINESS ADMINISTRATION (MBA) |
|
SEMESTER |
I |
|
course CODE & NAME |
DMBA117 Data Visualization |
|
CREDITS |
03 |
|
nUMBER OF ASSIGNMENTS & Marks |
02 30 MARKS EACH |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.
|
Q.No |
Assignment Set – 1 Questions |
Marks |
Total Marks |
|
1. |
Explain the importance of data visualization in modern data-driven decision-making. Discuss how effective visualizations help organisations identify patterns, trends, and insights from large datasets. |
10 |
10 |
|
2. |
Describe the Excel workspace and its key components such as ribbon, toolbars, worksheets, and data types. Explain how these components assist users in managing and preparing data for visualization. |
10 |
10 |
|
3. |
Compare bar charts, line charts, and pie charts in Excel. Explain the situations in which each chart type is most appropriate for representing data. |
10 |
10 |
|
Q.No |
Assignment Set – 2 Questions |
Marks |
Total Marks |
|
4. |
Explain the role of PivotTables in summarising large datasets in Excel. Discuss how PivotTables and filters help users perform quick and interactive data analysis. |
10 |
10 |
|
5. |
Describe the key features of Tableau and explain how Tableau enables users to create interactive visualizations. Discuss the advantages of using Tableau compared to traditional spreadsheet-based visualizations. |
10 |
10 |
|
6. |
Discuss the concept of data storytelling using Tableau. Explain how dashboards, filters, and visual sequences help present complex data insights in a clear and meaningful way. |
10 |
10 |
ASSIGNMENT
|
SESSION |
JAN-FEB 2026 |
|
PROGRAM |
MASTER of business administration (MBA) |
|
SEMESTER |
I |
|
course CODE & NAME |
DMBA118 – ORGANIZATIONAL BEHAVIOUR |
|
CREDITS |
3 |
|
nUMBER OF ASSIGNMENTS & Marks |
02 30 Marks each |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.
|
Q.No |
Assignment Set – 1 Questions |
Marks |
Total Marks |
|
1. |
Explain the process of Management by Objectives (MBO) and its key features. |
5+5 |
10 |
|
2. |
Explain the different theories of learning (Classical Conditioning, Operant Conditioning and Social Learning Theory). |
10 |
10 |
|
3. |
Discuss the principles of organising and their significance in the management of an organisation. |
5+5 |
10 |
|
Q.No |
Assignment Set – 2 Questions |
Marks |
Total Marks |
|
4. |
The Team Wheel is a conceptual model used to represent the dynamic relationships between the key components of a team. Explain with examples. |
10 |
10 |
|
5. |
Evaluate the role of organisational culture in shaping leadership effectiveness. Provide examples of companies that successfully align their culture with leadership practices. |
10 |
10 |
|
6. |
What are the benefits and challenges of integrating diversity into an organisation’s culture, and how can these be effectively managed? |
5+5 |
10 |
ASSIGNMENT
|
SESSION |
JAN – FEB 2026 |
|
PROGRAM |
MASTER OF BUSINESS ADMINISTRATION (MBA) |
|
SEMESTER |
01 |
|
course CODE & NAME |
DMBA119 Marketing management |
|
CREDITS |
03 |
|
nUMBER OF ASSIGNMENTS & Marks |
02 30 MARKS EACH |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.
|
Q.No |
Assignment Set – 1 Questions |
Marks |
Total Marks |
|
1. |
Define Marketing. What is the scope of marketing |
3+7 |
10 |
|
2. |
List the 7p’s of marketing |
10 |
10 |
|
3. |
Define segmentation. List the benefits of segmentation |
3+7 |
10 |
|
Q.No |
Assignment Set – 2 Questions |
Marks |
Total Marks |
|
4. |
List the methods of pricing. Give example for each of them |
5+5 |
10 |
|
5. |
Define advertising. List the types of advertising with example |
3+7 |
10 |
|
6. |
Write a note on ethics in marketing |
10 |
10 |
JAN – FEB – 2026 SESSION
Semester 3
JAN – FEB – 2026 SESSION
| SESSION | Jan-Feb 2026 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | III |
| course CODE & NAME | DADS305 PROGRAMMING IN DATA SCIENCE |
| CREDITS | 04 |
| nUMBER OF ASSIGNMENTS & Marks | 02
30 MARKS EACH |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.
| Q.No | Assignment Set – 1
Questions |
Marks | Total Marks |
| 1. | Explain the role of the Tidyverse ecosystem in modern data science workflows. Critically evaluate how packages such as dplyr and ggplot2 contribute to efficient data manipulation and visualization. Illustrate your answer with suitable examples from real-world business analytics scenarios. | 10 | 10 |
| 2. | Discuss the concept of Exploratory Data Analysis (EDA) and its importance in the data science lifecycle. Analyze how different visualization techniques and data transformation methods help uncover patterns, relationships, and anomalies in datasets using R. Support your answer with examples. | 10 | 10 |
| 3. | Evaluate the significance of control flow and simulation techniques in R for solving real-world business problems. Compare the use of logical operators, conditional statements, and simulation functions in decision-making and risk analysis contexts. Provide relevant examples. | 10 | 10 |
| Q.No | Assignment Set – 2
Questions |
Marks | Total Marks |
| 4. | Explain the role of variables, data types, and control structures in Python programming. Critically evaluate how these foundational elements support efficient data manipulation and problem-solving in business analytics applications. Illustrate your answer with relevant examples. | 10 | 10 |
| 5. | Discuss the importance of data visualization in business decision-making. Evaluate different types of plots and justify how selecting the appropriate visualization technique enhances data interpretation and communication using Python. | 10 | 10 |
| 6. | Analyze the significance of NumPy arrays and Pandas data structures in data science. Compare their functionalities and evaluate how they contribute to efficient data processing and analysis in real-world applications. | 10 | 10 |
ASSIGNMENT
| SESSION | Jan-Feb 2026 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | III |
| course CODE & NAME | Dads306 Exploratory Data Analysis |
| CREDITS | 04 |
| nUMBER OF ASSIGNMENTS & Marks | 02
30 MARKS EACH |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.
| Q.No | Assignment Set – 1
Questions |
Marks | Total Marks |
| 1. | Explain various measures of dispersion in detail using specific examples. | 10 | 10 |
| 2. | What is Data Science? Discuss the role of Data Science in various domains. | 10 | 10 |
| 3. | Discuss various techniques used for Data Visualization. | 10 | 10 |
| Q.No | Assignment Set – 2
Questions |
Marks | Total Marks |
| 4. | What is feature selection? Discuss any two feature selection techniques used to get optimal feature combinations. | 10 | 10 |
| 5. | Discuss in detail the concept of Factor Analysis. | 10 | 10 |
| 6. | Differentiate between Principal Component Analysis and Linear Discriminant Analysis. | 10 | 10 |
ASSIGNMENT
| SESSION | Jan-Feb 2026 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | III |
| course CODE & NAME | Dads307 Introduction to machine learning |
| CREDITS | 04 |
| nUMBER OF ASSIGNMENTS & Marks | 02
30 MARKS EACH |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.
| Q.No | Assignment Set – 1
Questions |
Marks | Total Marks |
| 1. | Discuss all the assumptions of linear regression. | 10 | 10 |
| 2. | What do you mean by Machine Learning? Discuss the relevance of Machine Learning in Business. | 10 | 10 |
| 3. | What is ‘Support Vector Machine’? What are the various steps in using ‘Support Vector Machine’? | 10 | 10 |
| Q.No | Assignment Set – 2
Questions |
Marks | Total Marks |
| 4. | Briefly explain ‘Splitting Criteria’, ‘Merging Criteria’ and ‘Stopping Criteria’ in Decision Tree. | 10 | 10 |
| 5. | Explain the K-Means Clustering algorithm. | 10 | 10 |
| 6. | Discuss various validation measures in detail. | 10 | 10 |
ASSIGNMENT
| SESSION | JAN-FEB 2026 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | III |
| course CODE & NAME | DADS308 Visualization |
| CREDITS | 4 |
| nUMBER OF ASSIGNMENTS & Marks | 02
30 MARKS EACH |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.
| Q.No | Assignment Set – 1
Questions |
Marks | Total Marks |
| 1. | Compare and contrast bar charts and line charts in terms of their use cases, strengths, and limitations. | 10 | 10 |
| 2. | What are the basic statistical commands used in R? Explain with examples. | 10 | 10 |
| 3. | Define a dashboard in the context of data visualization. Discuss its importance with suitable example. | 10 | 10 |
| Q.No | Assignment Set – 2
Questions |
Marks | Total Marks |
| 4. | What are the benefits of grouping data in Tableau when analyzing large datasets? | 10 | 10 |
| 5. | Define sorting in Tableau. What are the different ways you can sort data in a visualization? | 3+7 | 10 |
| 6. | Explain the concepts of merging and appending data sources in Power BI. | 10 | 10 |
ASSIGNMENT
| SESSION | JANUARY – February 2026 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | 3 |
| course CODE & NAME | DIBM305 – INTERNATIONAL FINANCIAL MANAGEMENT |
| CREDITS | 04 |
| nUMBER OF ASSIGNMENTS & Marks | 02
30 MARKS EACH |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.
| Q.No | Assignment Set – 1
Questions |
Marks | Total Marks |
| 7. | Describe the components of balance of Balance of Payments. | 10 | 10 |
| 8. | Explain various derivative instruments traded in Foreign Exchange market. | 10 | 10 |
| 9. | Write Short notes on:
i) Interest rate parity ii) Forward-to-forward contracts |
5+5 | 10 |
| Q.No | Assignment Set – 2
Questions |
Marks | Total Marks |
| 10. | Define cross-border acquisition and discuss its effects? | 2+8 | 10 |
| 11. | Describe Foreign Exchange Exposure and highlight the various techniques of managing those exposures. | 3+7 | 10 |
| 12. | “Factoring is an efficient financing technique.” Comment. | 10 | 10 |
ASSIGNMENT
| SESSION | Jan-Feb 2026 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | III |
| course CODE & NAME | DIBM306 INTERNATIONAL MARKETING |
| CREDITS | 04 |
| NUMBER OF ASSIGNMENTS & Marks | 02
30 MARKS EACH |
Note: Answer all questions. Kindly note that answers for 10-mark questions should be approximately 400 – 450 words. An evaluation scheme follows each question.
| Q.No | Assignment Set – 1
Questions |
Marks | Total Marks |
| 1. | Define International Marketing and explain its scope and key principles. Critically analyse how political, legal, economic, and socio-cultural environments influence international marketing decisions, with suitable examples. | 6+4 | 10 |
| 2. | Explain the Classical and Modern Trade Theories. Examine the international marketing environment, with special reference to technological factors, and critically evaluate the role and process of international marketing research in global decision-making. | 5+5 | 10 |
| 3. | Discuss International Product Policy and Planning, including product standardization and market segmentation. Explain International Pricing Policy, pricing strategies, and factors affecting pricing decisions in global markets. | 5+5 | 10 |
| Q.No | Assignment Set – 2
Questions |
Marks | Total Marks |
| 4. | Explain International Distribution and Logistics Planning. Discuss Promotional Strategies and Communication Process and analyse the Export Marketing Process and procedures. | 6+4 | 10 |
| 5. | Describe Export Documentation and its significance. Discuss Foreign Trade Policy and Export Promotion Schemes, and explain the Foreign Exchange Market and Exchange Rate Management | 5+5 | 10 |
| 6. | Explain the role of International Financial Institutions, including the IMF, World Bank, and IFC. Discuss Legal and Ethical Issues in International Marketing and Dispute Settlement Mechanisms. | 6+4 | 10 |
ASSIGNMENT
| SESSION | Jan-Feb 2026 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | III |
| course CODE & NAME | DIBM306 INTERNATIONAL MARKETING |
| CREDITS | 04 |
| NUMBER OF ASSIGNMENTS & Marks | 02
30 MARKS EACH |
Note: Answer all questions. Kindly note that answers for 10-mark questions should be approximately 400 – 450 words. An evaluation scheme follows each question.
| Q.No | Assignment Set – 1
Questions |
Marks | Total Marks |
| 1. | Define International Marketing and explain its scope and key principles. Critically analyse how political, legal, economic, and socio-cultural environments influence international marketing decisions, with suitable examples. | 6+4 | 10 |
| 2. | Explain the Classical and Modern Trade Theories. Examine the international marketing environment, with special reference to technological factors, and critically evaluate the role and process of international marketing research in global decision-making. | 5+5 | 10 |
| 3. | Discuss International Product Policy and Planning, including product standardization and market segmentation. Explain International Pricing Policy, pricing strategies, and factors affecting pricing decisions in global markets. | 5+5 | 10 |
| Q.No | Assignment Set – 2
Questions |
Marks | Total Marks |
| 4. | Explain International Distribution and Logistics Planning. Discuss Promotional Strategies and Communication Process and analyse the Export Marketing Process and procedures. | 6+4 | 10 |
| 5. | Describe Export Documentation and its significance. Discuss Foreign Trade Policy and Export Promotion Schemes, and explain the Foreign Exchange Market and Exchange Rate Management | 5+5 | 10 |
| 6. | Explain the role of International Financial Institutions, including the IMF, World Bank, and IFC. Discuss Legal and Ethical Issues in International Marketing and Dispute Settlement Mechanisms. | 6+4 | 10 |
ASSIGNMENT
| SESSION | Jan-Feb 2026 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | III |
| course CODE & NAME | DIBM307 – International Human Resource Management |
| CREDITS | 04 |
| nUMBER OF ASSIGNMENTS & Marks | 02
30 MARKS EACH |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.
| Q.No | Assignment Set – 1
Questions |
Marks | Total Marks |
| 1. | Describe the concept and scope of International Human Resource Management (IHRM). Critically examine the differences between domestic HRM and IHRM, highlighting the challenges faced by multinational corporations. | 10 | 10 |
| 2. | Discuss the concept of workforce diversity in international organizations. Analyse the role of diversity in enhancing organizational performance and explain the challenges faced in managing a multicultural workforce. | 10 | 10 |
| 3. | Discuss the impact of environmental factors on IHRM, including cultural, legal, economic, technological, and political influences. Evaluate how organizations adapt HR policies to suit different international environments. | 10 | 10 |
| Q.No | Assignment Set – 2
Questions |
Marks | Total Marks |
| 4. | Explain the concept of expatriate management. Discuss the phases of expatriate adjustment and analyse the major causes of expatriate failure in multinational organizations. | 10 | 10 |
| 5. | Examine the concepts of repatriation and in patriation. Evaluate their importance in global talent management and discuss the challenges faced by employees during these processes. | 10 | 10 |
| 6. | Discuss international compensation systems, including the balance sheet approach and going rate approach. Analyse the factors influencing compensation decisions in multinational organizations. | 10 | 10 |
ASSIGNMENT
| SESSION | Jan-Feb_2026 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | 3 |
| course CODE & NAME | DIBM308 & Export-Import Management |
| CREDITS | 04 |
| nUMBER OF ASSIGNMENTS & Marks | 02
30 MARKS EACH |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.
| Q.No | Assignment Set – 1
Questions |
Marks | Total Marks |
| 1. | Describe the main steps required to set up an export–import firm and explain why each step is important for ensuring efficient and smooth international trade operations. | 10 | 10 |
| 2. | Explain the key stages involved in export order processing—from initial inquiry to final fulfilment—and emphasize the significance of each stage in ensuring successful and efficient international trade operations. | 10 | 10 |
| 3. | Outline the key stages involved in obtaining an import license and discuss its importance in ensuring smooth and compliant international trade. | 10 | 10 |
| Q.No | Assignment Set – 2
Questions |
Marks | Total Marks |
| 4. | Discuss the role of cargo insurance in international trade and highlight its importance in protecting goods against potential transit risks and financial losses. | 10 | 10 |
| 5. | Evaluate the various types of cargo insurance policies and assess the importance of key documents in ensuring adequate coverage and effective claim settlement in international trade. | 10 | 10 |
| 6. | Critically examine the role of customs in the import clearance process and justify the importance of document verification, including an analysis of its key components in ensuring efficient and compliant trade operations. | 10 | 10 |
ASSIGNMENT
| SESSION | Jan-Feb 2026 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | III |
| course CODE & NAME | DMBA305 – STRATEGIC MANAGEMENT |
| CREDITS | 04 |
| nUMBER OF ASSIGNMENTS & Marks | 02
30 MARKS EACH |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.
| Q.No | Assignment Set – 1
Questions |
Marks | Total Marks |
| 13. | a. Discuss the types of strategies with suitable examples.
b. Explain PESTEL analysis. |
5+5 | 10 |
| 14. | How does Porter’s Five Forces model aid in analysing competitive dynamics within an industry? Provide a detailed examination of each force, supported by examples from a specific industry or company. | 10 | 10 |
| 15. | a. What is strategic control, and how does it differ from operational control in terms of its scope, focus, and objectives? Discuss.
b. Discuss BCG Matrix. |
6+4 | 10 |
| Q.No | Assignment Set – 2
Questions |
Marks | Total Marks |
| 16. | a. Discuss the steps involved in business continuity plan.
b. What are the three major types of strategic alliances organizations form for the purpose of developing a competitive advantage? Describe in detail. |
4+6 | 10 |
| 17. | Examine the key business strategies employed by multinational corporations (MNCs) to succeed in global markets? | 10 | 10 |
| 18. | Write notes on the following:
1. Business Ethics 2. Corporate Social Responsibility (CSR) |
5+5 | 10 |
ASSIGNMENT
| SESSION | Jan-Feb 2026 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | III |
| course CODE & NAME | DRMM305 Sales and Distribution management |
| CREDITS | 04 |
| nUMBER OF ASSIGNMENTS & Marks | 02
30 MARKS EACH |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.
| Q.No | Assignment Set – 1
Questions |
Marks | Total Marks |
| 1. | Discuss the key benefits of effective sales management and explain how different types of sales strategies contribute to achieving these benefits. | 5+5 | 10 |
| 2. | Discuss the key characteristics of personal selling and explain how sales planning best practices enhance its effectiveness. | 5+5 | 10 |
| 3. | Analyse the role of sales territory and quota management in organizational performance, and evaluate the importance of key components of sales force training. | 5+5 | 10 |
| Q.No | Assignment Set – 2
Questions |
Marks | Total Marks |
| 4. | Discuss the importance of sales budgeting and explain how cost analysis in sales management supports effective financial planning and control. | 5+5 | 10 |
| 5. | Discuss the role of distribution in creating value for customers and explain the key decisions involved in managing an effective distribution network. | 5+5 | 10 |
| 6. | Discuss the role of supply chain management in distribution and explain how it supports the development of effective new product distribution strategies. | 5+5 | 10 |
ASSIGNMENT
| SESSION | JAN-FEB 2026 |
| PROGRAM | MASTER of business administration (MBA) |
| SEMESTER | Iii |
| course CODE & NAME | DRMM307 – RETAIL MARKETING |
| CREDITS | 4 |
| nUMBER OF ASSIGNMENTS & Marks | 02
30 Marks each |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.
| Q.No | Assignment Set – 1
Questions |
Marks | Total Marks |
| 1. | The retailers must plan segmentation of market in a way that follows different bases to justify profitability. Explain the context with suitable examples. | 10 | 10 |
| 2. | What are the key components of the strategic retail planning process? | 10 | 10 |
| 3. | State the concept of retail merchandising. Discuss in detail the steps followed in the merchandise management process. | 2+8 | 10 |
| Q.No | Assignment Set – 2
Questions |
Marks | Total Marks |
| 4. | Explain the different pricing strategies that retailers adopt to achieve their short-term and long-term goals. | 10 | 10 |
| 5. | Discuss in detail the different approaches that retailers use to enter international markets, providing relevant examples for each mode. | 10 | 10 |
| 6. | Provide a detailed explanation of the key components of Customer Relationship Management (CRM). | 10 | 10 |
ASSIGNMENT
| SESSION | Jan-Feb 2026 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | III |
| course CODE & NAME | DRMM308 & E-Retailing |
| CREDITS | 04 |
| NUMBER OF ASSIGNMENTS & Marks | 02
30 MARKS EACH |
Note: Answer all questions. Kindly note that answers to 10-mark questions should be approximately 400-450 words. An evaluation scheme follows each question.
| Q.No | Assignment Set – 1
Questions |
Marks | Total Marks |
| 7. | Discuss the transition from Traditional Retailing to E-Retailing and explain the various business models such as B2C, B2B, and C2C. | 6+4 | 10 |
| 8. | Analyse the importance of E-store design, specifically focusing on navigability, interactivity, and web atmospherics in influencing consumer behaviour. | 5+5 | 10 |
| 9. | Explain the role of Social Media Marketing in E-Retailing and how it helps in building and maintaining online customer relationships. | 5+5 | 10 |
| Q.No | Assignment Set – 2
Questions |
Marks | Total Marks |
| 10. | Evaluate the impact of technological innovations like AR/VR and Voice Commerce on the modern e-retailing experience. | 6+4 | 10 |
| 11. | Discuss the legal framework and security challenges in E-Commerce, including online payment processing and intellectual property rights. | 5+5 | 10 |
| 12. | Describe the characteristics of E-Consumers and the strategies used for CRM implementation and building customer loyalty in a digital environment. | 6+4 | 10 |
TERM PAPER GUIDELINES
Course Code: DMBA306
Title of the Course: Term Paper
Credits: 4 Credits
Semester: III
Centre for Distance and Online Education
TABLE OF CONTENT
| S.No. | Section | Page No. |
| 1. | Introduction | 3 |
| 2. | Guidelines | 3 |
| 3. | Topics for term paper | 4 |
| 4. | Format & guidelines for preparation and submission | 5-6 |
| 5. | Evaluation Criteria | 7 |
| 6. | Academic Integrity | 7 |
Term Paper (DMBA306)
Every Learner will undertake study with related to any industry / company with any topic of his/her choice from the given list, as per the guidelines given below; also, the learner needs to submit the Executive Summary along with the report will be evaluated based on Content and Q&A.
Completed term paper must be typed and formatted neatly and soft copies should be uploaded on or before the submission cut-off date.
Learners can select anyone topic from the above-mentioned list oftopics.
4.1 TERM PAPER REPORT MODEL / FORMAT:
| Section | Chapter | Topic | Word Limit |
| Section –A | Executive Summary | Not more than 800-1000 Words | |
| Section – B
(Term Paper Report) |
I | Introduction | |
| About Topic | Not more than 600 words | ||
| – About Company / Industry | Not more than 1000 words | ||
| II | Objectives of the
study |
Not more than 300 words | |
| III | Review of Literature | Not more than 2500 words | |
| IV | SWOT Analysis | Not more than 2000 words | |
| V | Discussion / Practical Implication | Not more than 1500 words | |
| VI | Scope for further
study |
Not more than 500 words | |
| VII | Conclusion | Not more than 500 words | |
| Reference | 20-25 References in APA format | ||
| Section – C | Answer for Viva
Questions |
200-250 words for each question |
4.2 CONTENT PAGE:
Following details can be uploaded on Content Page of Term Paper
Term Paper (DMBA306)
Every Learner will undertake study with related to any industry / company with any topic of his/her choice, as per the guidelines (shared separately).
Learners are instructed to prepare the term paper in single file (PDF) as per the guidelines for evaluation. Document submissions are accepted only in.pdf format. Assignments submitted in ZIP / RAR or any other format will not be considered for Submission and will be awarded Zero marks for term paper.
File Name can be: Name of the Learner_ Reg.No_Term paper
4.3 LIST OF QUESTIONS FOR PREPARING Section C:
Answer all questions. Each question carries equal marks (5X4=20 Marks)
| Section | File/Document | Marks |
| Section – A | Executive Summary | 30 |
| Section – B | Term Paper Report | 50 |
| Section – C | Answer for Viva
Questions |
20 |
| Total | 100 | |
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ASSIGNMENT
| SESSION | Jul-Aug 2024 |
| PROGRAM | BACHELOR of business administration (BBA) |
| SEMESTER | III |
| course CODE & NAME | DBB2101–Legal and regulatory framework |
| CREDITS | 4 |
| nUMBER OF ASSIGNMENTS & Marks | 0230 Marks each |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 – 450 words. Each question is followed by evaluation scheme.
| Q.No | Assignment Set – 1Questions | Marks | Total Marks |
| 1. | Define a company. What are the different kinds of meeting of the shareholders of a company? | 2+8 | 10 |
| 2. | Define a Contract. What are essentials of a contract? Discuss. | 2+8 | 10 |
| 3. | What do you understand by intellectual property rights? Explain its types in detail. | 2+8 | 10 |
| Q.No | Assignment Set – 2Questions | Marks | Total Marks |
| 4. | Discuss Environment Protection Act 1986. How it is relevant in the modern business world? | 5+5 | 10 |
| 5. | Discuss the main areas of focus of the Factories Act. | 10 | 10 |
| 6. | Define consumer. Explain the consumer redressal agencies in detail. | 2+8 | 10 |
| DBB2102 – Quantitative Techniques for Management |
| Q.No | Assignment Set – 1Questions | Marks | Total Marks | ||||||||||||||||||||||||||||||||||||
| 1. | Describe function of Statistics briefly. | 10 | 10 | ||||||||||||||||||||||||||||||||||||
| 2. | Explain Classification of data and all its types. | 10 | 10 | ||||||||||||||||||||||||||||||||||||
| 3. | (a) Calculate the mean of the following frequency distribution:
(b) Find Quartile one Q1 and Quartile three Q3 of the following series:
|
5 + 5 | 10 |
| Q.No | Assignment Set – 2Questions | Marks | Total Marks | |||||||||||||||
| 4. | Explain coefficient of correlation. Discuss the methods of calculating coefficient of correlation. | 2 + 8 | 10 | |||||||||||||||
| 5. | Describe components of time series analysis. | 10 | 10 | |||||||||||||||
| 6. | (a)Construct an index number for 2015 taking 2014 as base:
(b) Write Short note: Parameter (ii) Estimator |
5 + 5 | 10 |
DBB2103 – RESEARCH METHODOLOGY
| Q.No | Assignment Set – 1Questions | Marks | Total Marks |
| 7. | What do you mean by research? Explain the research process with the help of taking a market research problem into consideration. | 10 | 10 |
| 8. | What do you understand by a research design? Briefly explain the different types of research designs with the help of two examples under each. | 3+7 | 10 |
| 9. | Explain the role of sampling method in business research. Differentiate between probability and non-probability sampling techniques along with the suitable examples under each method. | 3+7 | 10 |
| Q.No | Assignment Set – 2Questions | Marks | Total Marks |
| 10. | Discuss the different situations in which primary and secondary methods of data collection will be used. Explain the different methods of collecting primary data with suitable examples. | 3+7 | 10 |
| 11. | What do you mean by a Questionnaire? Discuss the detailed process of designing a questionnaire of on assessing customer satisfaction of any product. | 7+3 | 10 |
| 12. | a) Hypothesis and its typesb) Structure of a research report writing | 5+5 | 10 |
DBB2104 – FINANCIAL MANAGEMENT
| Q.No | Assignment Set – 1Questions | Marks | Total Marks |
| 1. | a) A company expects to receive Rs 120,000 annually for the next 10 years. If the discount rate is 15%, what is the present value of this annuity?b) Describe different sources of long-term financing available to a company | 5+5 | 10 |
| 2. | a) ABC Corporation forecasts an annual EBIT of $300,000. With $800,000 in 8% bonds and a 10% cost of equity capital, along with a corporate tax rate of 25%, determine the firm’s value.b) Discuss the advantage of the wealth maximization objective of financial management over profit maximization. | 5+5 | 10 |
| 3. | PQR Ltd is evaluating a $250,000 investment project that is anticipated to produce $60,000 annually for the next four years. With a discount rate of 18%, compute the NPV and provide a recommendation on the project’s financial viability | 8+2 | 10 |
| Q.No | Assignment Set – 2Questions | Marks | Total Marks |
| 4. | Calculate the cost of equity for X Ltd, which issued Rs 100 equity shares at a 10% premium. The expected dividend at year-end is 15%, growing annually at 8%. Also, find the cost of equity if dividends do not grow. | 5+5 | 10 |
| 5. | For X Company, which earns Rs 5 per share, capitalized at 10%, and has an 18% return on investment:a) Calculate the share price at a 25% dividend payout ratio using Walter’s model.
b) Determine if this is the optimal payout ratio per Walter’s theory. |
7+3 | 10 |
| 6. | Differentiate between:(a) Gross Working Capital and Net Working Capital.
(b) Permanent Working Capital and Temporary Working Capital. |
5+5 | 10 |
DBB2105 – ADVERTISING AND SALES
| Q.No | Assignment Set – 1Questions | Marks | Total Marks |
| 1. | Discuss the concept of advertising along with its five basic components. Throw some light on the history of the advertising. | 5+5 | 10 |
| 2. | Write a detailed note on Hierarchy-of-Effects model of advertising. | 10 | 10 |
| 3. | Discuss print advertising. Also, explain the characteristics of the press, include suitable examples to support your answer. | 2+8 | 10 |
| Q.No | Assignment Set – 2Questions | Marks | Total Marks |
| 4. | Explain sales management strategies in detail, include the suitable examples to support your answer. | 10 | 10 |
| 5. | Discuss the concepts of personal selling. Detail the objectives of personal selling. | 3+7 | 10 |
| 6. | Write a detailed note on types of sales organization structures, include suitable examples to support your answer. | 10 | 10 |
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