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MANIPAL MBA

1 SEMESTER

2 SEMESTER

Semester 1

JAN – FEB – 2026 SESSION

 

ASSIGNMENT

SESSION

Jan-Feb 2026

PROGRAM

MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER

1

course CODE & NAME

DMBA113-Entrepreneurial Practice

CREDITS  

3

nUMBER OF ASSIGNMENTS & Marks

02

30 MARKS EACH

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.

Q.No

Assignment Set – 1

Questions

Marks

Total Marks

1.     

Rohit, an engineering graduate, wants to start a sustainable packaging business. While he has innovative ideas, he struggles to think beyond technical aspects and finds it difficult to take calculated risks. His corporate job experience has made him more cautious, and process driven.

 

Question:
Analyse the case and explain the entrepreneurial mindset and characteristics of entrepreneurs. Compare entrepreneurial and managerial decision-making and suggest how Rohit can develop an entrepreneurial approach.

5+5

10

2.     

A startup identifies an opportunity in organic food delivery but faces high competition and uncertainty in demand. The founders are unsure about how to enter the market and reduce risks.

 

Question:
Based on the case, discuss the process of identifying and exploiting new entry opportunities. Explain entrepreneurial strategies and risk reduction techniques suitable for the startup.

5+3+2

10

3.     

A group of students wants to launch an online platform for eco-friendly products but lacks clarity on how to generate innovative ideas and convert them into a viable product.

Question:
Evaluate the case and explain the role of creativity and innovation in entrepreneurship. Discuss sources of ideas, opportunity recognition, and product development process, including the role of e-commerce.

5+5

10

 

 

 

Q.No

Assignment Set – 2

Questions

Marks

Total Marks

4.  

An Indian entrepreneur plans to expand a successful handicraft business into international markets. However, they face challenges such as lack of market information, cultural differences, and regulatory barriers.

 

Question:
Analyse the case and discuss how entrepreneurs identify and evaluate domestic and international opportunities. Explain market selection, information sources, and barriers in international entrepreneurship.

5+5

10

5.     

A startup develops a unique mobile app but fails to protect its idea legally. At the same time, the founders struggle to create a proper business plan and financial projections to attract investors.

 

Question:
Based on the case, explain the importance of intellectual property protection and legal considerations. Discuss the role of a business plan, marketing plan, and financial planning in venture creation.

2+2+3+3

10

6.     

A growing startup requires additional funding to expand operations. The founders are considering venture capital but are concerned about dilution of ownership. They also need to plan long-term growth and possible exit strategies.

Question:
Evaluate the case and discuss sources of capital and financing options. Explain growth strategies, succession planning, and exit strategies for entrepreneurial ventures.

5+2+1+2

10

ASSIGNMENT

SESSION

JAN – FEB 2026

PROGRAM

MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER

1

course CODE & NAME

DMBA115 – MANAGERIAL ECONOMICS

CREDITS  

3

nUMBER OF ASSIGNMENTS & Marks

02

30 MARKS EACH

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.

Q.No

Assignment Set – 1

Questions

Marks

Total Marks

1.      

Discuss the law of demand and its underlying assumptions. Examine the determinants of price elasticity of demand and analyze how elasticity varies across different goods. How can firms use elasticity concepts for effective pricing decisions in competitive markets?

3+3+4

10

2.     

Explain the law of supply and its exceptions. Analyze how shifts in supply and demand jointly determine market equilibrium. Using diagrams, discuss the impact of simultaneous changes in demand and supply on equilibrium price and quantity.

3+3+4

10

3.     

Examine the production function in the short run and long run, highlighting the law of variable proportions and returns to scale. Critically analyze the cost-output relationship and explain how cost curves are derived and interrelated.

6+4

10

 

 

Q.No

Assignment Set – 2

Questions

Marks

Total Marks

4.  

Compare and critically analyze price-output determination under perfect competition and monopoly.

5+5

10

5.     

Critically evaluate the role of monetary policy and fiscal policy in achieving economic stability. Discuss the instruments used in each policy and analyze their effectiveness in real-world scenarios.

5+5

10

6.     

Explain the causes and types of inflation and deflation. Analyze the Phillips Curve and its relevance in modern economies.

5+5

10

 

ASSIGNMENT

SESSION

Jan-Feb 2026

PROGRAM

MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER

I

course CODE & NAME

DMBA116 & Financial Accounting

CREDITS  

03

nUMBER OF ASSIGNMENTS & Marks

02

30 MARKS EACH

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.

Q.No

Assignment Set – 1

Questions

Marks

Total Marks

1.     

Define Accounting. Explain its objectives, scope, advantages, limitations, and basic terminologies.

10

10

2.     

Explain various Accounting Concepts and Conventions with examples.

10

10

3.     

What are Accounting Policies and Accounting Standards? Explain GAAP, IFRS, and changes in accounting policies.

10

10

 

Q.No

Assignment Set – 2

Questions

Marks

Total Marks

4.  

Explain Double Entry System, Rules of Debit and Credit, and Journal Entries including adjustments.

10

10

5.     

Explain Secondary Books, Ledger Posting, Trial Balance, and Error Rectification.

10

10

6.     

Explain Final Accounts, Depreciation Methods, Window Dressing, and Non-Financial Reporting.

10

10

ASSIGNMENT

SESSION

Jan-Feb 2026

PROGRAM

MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER

I

course CODE & NAME

DMBA117 Data Visualization

CREDITS  

03

nUMBER OF ASSIGNMENTS & Marks

02

30 MARKS EACH

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.

Q.No

Assignment Set – 1

Questions

Marks

Total Marks

1.      

Explain the importance of data visualization in modern data-driven decision-making. Discuss how effective visualizations help organisations identify patterns, trends, and insights from large datasets.

10

10

2.      

Describe the Excel workspace and its key components such as ribbon, toolbars, worksheets, and data types. Explain how these components assist users in managing and preparing data for visualization.

10

10

3.      

Compare bar charts, line charts, and pie charts in Excel. Explain the situations in which each chart type is most appropriate for representing data.

10

10

 

Q.No

Assignment Set – 2

Questions

Marks

Total Marks

4.  

Explain the role of PivotTables in summarising large datasets in Excel. Discuss how PivotTables and filters help users perform quick and interactive data analysis.

10

10

5.      

Describe the key features of Tableau and explain how Tableau enables users to create interactive visualizations. Discuss the advantages of using Tableau compared to traditional spreadsheet-based visualizations.

10

10

6.      

Discuss the concept of data storytelling using Tableau. Explain how dashboards, filters, and visual sequences help present complex data insights in a clear and meaningful way.

10

10

 

ASSIGNMENT

SESSION

JAN-FEB 2026

PROGRAM

MASTER of business administration (MBA)

SEMESTER

I

course CODE & NAME

DMBA118 – ORGANIZATIONAL BEHAVIOUR

CREDITS  

3

nUMBER OF ASSIGNMENTS & Marks

02

30 Marks each

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.

Q.No

Assignment Set – 1

Questions

Marks

Total Marks

1.      

Explain the process of Management by Objectives (MBO) and its key features.

5+5

10

2.      

Explain the different theories of learning (Classical Conditioning, Operant Conditioning and Social Learning Theory).

10

10

3.      

Discuss the principles of organising and their significance in the management of an organisation.

5+5

10

 

Q.No

Assignment Set – 2

Questions

Marks

Total Marks

4.  

The Team Wheel is a conceptual model used to represent the dynamic relationships between the key components of a team. Explain with examples.

10

10

5.      

Evaluate the role of organisational culture in shaping leadership effectiveness. Provide examples of companies that successfully align their culture with leadership practices.

10

10

6.      

What are the benefits and challenges of integrating diversity into an organisation’s culture, and how can these be effectively managed?

5+5

10

 

ASSIGNMENT

SESSION

JAN – FEB 2026

PROGRAM

MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER

01

course CODE & NAME

DMBA119 Marketing management

CREDITS  

03

nUMBER OF ASSIGNMENTS & Marks

02

30 MARKS EACH

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.

Q.No

Assignment Set – 1

Questions

Marks

Total Marks

1.      

Define Marketing. What is the scope of marketing

3+7

10

2.      

List the 7p’s of marketing

10

10

3.      

Define segmentation. List the benefits of segmentation

3+7

10

 

 

Q.No

Assignment Set – 2

Questions

Marks

Total Marks

4.   

List the methods of pricing. Give example for each of them

5+5

10

5.      

Define advertising. List the types of advertising with example

3+7

10

6.      

Write a note on ethics in marketing

10

10

JAN – FEB – 2026 SESSION

DMBA214

DMBA215

DMBA216

DMBA217

DMBA218

DMBA219

DMBA220

  1. Assignment_DMBA214_Sem 2_Set 1 and 2_July-Aug_2025
  2. Assignment_DMBA215_Sem 2_Set 1 and 2_July-Aug_2025
  3. Assignment_DMBA216_Sem 2_Set 1 and 2_July-Aug_2025
  4. Assignment_DMBA217_Sem 2_Set 1 and 2_July-Aug_2025
  5. Assignment_DMBA218_Sem 2_Set 1 and 2_July-Aug_2025
  6.  Assignment_DMBA219_Sem 2_Set 1 and 2_July-Aug_2025
  7. Assignment_DMBA220_Sem 2_Set 1 and 2_July-Aug_2025

Semester 3

JAN – FEB – 2026 SESSION

SESSION Jan-Feb 2026
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
course CODE & NAME DADS305  PROGRAMMING IN DATA SCIENCE
CREDITS   04
nUMBER OF ASSIGNMENTS & Marks 02

30 MARKS EACH

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.

Q.No Assignment Set – 1

Questions

Marks Total Marks
1.      Explain the role of the Tidyverse ecosystem in modern data science workflows. Critically evaluate how packages such as dplyr and ggplot2 contribute to efficient data manipulation and visualization. Illustrate your answer with suitable examples from real-world business analytics scenarios. 10 10
2.      Discuss the concept of Exploratory Data Analysis (EDA) and its importance in the data science lifecycle. Analyze how different visualization techniques and data transformation methods help uncover patterns, relationships, and anomalies in datasets using R. Support your answer with examples. 10 10
3.      Evaluate the significance of control flow and simulation techniques in R for solving real-world business problems. Compare the use of logical operators, conditional statements, and simulation functions in decision-making and risk analysis contexts. Provide relevant examples. 10 10

 

Q.No Assignment Set – 2

Questions

Marks Total Marks
4.   Explain the role of variables, data types, and control structures in Python programming. Critically evaluate how these foundational elements support efficient data manipulation and problem-solving in business analytics applications. Illustrate your answer with relevant examples. 10 10
5.      Discuss the importance of data visualization in business decision-making. Evaluate different types of plots and justify how selecting the appropriate visualization technique enhances data interpretation and communication using Python. 10 10
6.      Analyze the significance of NumPy arrays and Pandas data structures in data science. Compare their functionalities and evaluate how they contribute to efficient data processing and analysis in real-world applications. 10 10

ASSIGNMENT

SESSION Jan-Feb 2026
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
course CODE & NAME Dads306 Exploratory Data Analysis
CREDITS   04
nUMBER OF ASSIGNMENTS & Marks 02

30 MARKS EACH

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.

Q.No Assignment Set – 1

Questions

Marks Total Marks
1.      Explain various measures of dispersion in detail using specific examples. 10 10
2.      What is Data Science? Discuss the role of Data Science in various domains. 10 10
3.      Discuss various techniques used for Data Visualization. 10 10

 

Q.No Assignment Set – 2

Questions

Marks Total Marks
4.   What is feature selection? Discuss any two feature selection techniques used to get optimal feature combinations. 10 10
5.      Discuss in detail the concept of Factor Analysis. 10 10
6.      Differentiate between Principal Component Analysis and Linear Discriminant Analysis. 10 10

 

ASSIGNMENT

SESSION Jan-Feb 2026
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
course CODE & NAME Dads307 Introduction to machine learning
CREDITS   04
nUMBER OF ASSIGNMENTS & Marks 02

30 MARKS EACH

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.

Q.No Assignment Set – 1

Questions

Marks Total Marks
1.      Discuss all the assumptions of linear regression. 10 10
2.      What do you mean by Machine Learning? Discuss the relevance of Machine Learning in Business. 10 10
3.      What is ‘Support Vector Machine’? What are the various steps in using ‘Support Vector Machine’? 10 10

 

Q.No Assignment Set – 2

Questions

Marks Total Marks
4.   Briefly explain ‘Splitting Criteria’, ‘Merging Criteria’ and ‘Stopping Criteria’ in Decision Tree. 10 10
5.      Explain the K-Means Clustering algorithm. 10 10
6.      Discuss various validation measures in detail. 10 10

 

ASSIGNMENT

SESSION JAN-FEB 2026
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
course CODE & NAME DADS308 Visualization
CREDITS   4
nUMBER OF ASSIGNMENTS & Marks 02

30 MARKS EACH

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.

Q.No Assignment Set – 1

Questions

Marks Total Marks
1.       Compare and contrast bar charts and line charts in terms of their use cases, strengths, and limitations. 10 10
2.      What are the basic statistical commands used in R? Explain with examples. 10 10
3.      Define a dashboard in the context of data visualization. Discuss its importance with suitable example. 10 10

 

 

Q.No Assignment Set – 2

Questions

Marks Total Marks
4.   What are the benefits of grouping data in Tableau when analyzing large datasets? 10 10
5.      Define sorting in Tableau. What are the different ways you can sort data in a visualization? 3+7 10
6.      Explain the concepts of merging and appending data sources in Power BI. 10 10

 

ASSIGNMENT

SESSION JANUARY – February 2026
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER 3
course CODE & NAME DIBM305 – INTERNATIONAL FINANCIAL MANAGEMENT
CREDITS   04
nUMBER OF ASSIGNMENTS & Marks 02

30 MARKS EACH

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.

Q.No Assignment Set – 1

Questions

Marks Total Marks
7.      Describe the components of balance of Balance of Payments. 10 10
8.      Explain various derivative instruments traded in Foreign Exchange market. 10 10
9.      Write Short notes on:

i)               Interest rate parity

ii)              Forward-to-forward contracts

5+5 10

 

 

Q.No Assignment Set – 2

Questions

Marks Total Marks
10.   Define cross-border acquisition and discuss its effects? 2+8 10
11.   Describe Foreign Exchange Exposure and highlight the various techniques of managing those exposures. 3+7 10
12.   “Factoring is an efficient financing technique.” Comment. 10 10

 

ASSIGNMENT

SESSION Jan-Feb 2026
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
course CODE & NAME DIBM306 INTERNATIONAL MARKETING
CREDITS   04
NUMBER OF ASSIGNMENTS & Marks 02

30 MARKS EACH

 

Note: Answer all questions. Kindly note that answers for 10-mark questions should be approximately 400 – 450 words. An evaluation scheme follows each question.

Q.No Assignment Set – 1

Questions

Marks Total Marks
1.       Define International Marketing and explain its scope and key principles. Critically analyse how political, legal, economic, and socio-cultural environments influence international marketing decisions, with suitable examples. 6+4 10
2.      Explain the Classical and Modern Trade Theories. Examine the international marketing environment, with special reference to technological factors, and critically evaluate the role and process of international marketing research in global decision-making. 5+5 10
3.      Discuss International Product Policy and Planning, including product standardization and market segmentation. Explain International Pricing Policy, pricing strategies, and factors affecting pricing decisions in global markets. 5+5 10

 

Q.No Assignment Set – 2

Questions

Marks Total Marks
4.   Explain International Distribution and Logistics Planning. Discuss Promotional Strategies and Communication Process and analyse the Export Marketing Process and procedures. 6+4 10
5.      Describe Export Documentation and its significance. Discuss Foreign Trade Policy and Export Promotion Schemes, and explain the Foreign Exchange Market and Exchange Rate Management 5+5 10
6.      Explain the role of International Financial Institutions, including the IMF, World Bank, and IFC. Discuss Legal and Ethical Issues in International Marketing and Dispute Settlement Mechanisms. 6+4 10

 

ASSIGNMENT

SESSION Jan-Feb 2026
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
course CODE & NAME DIBM306 INTERNATIONAL MARKETING
CREDITS   04
NUMBER OF ASSIGNMENTS & Marks 02

30 MARKS EACH

 

Note: Answer all questions. Kindly note that answers for 10-mark questions should be approximately 400 – 450 words. An evaluation scheme follows each question.

Q.No Assignment Set – 1

Questions

Marks Total Marks
1.       Define International Marketing and explain its scope and key principles. Critically analyse how political, legal, economic, and socio-cultural environments influence international marketing decisions, with suitable examples. 6+4 10
2.      Explain the Classical and Modern Trade Theories. Examine the international marketing environment, with special reference to technological factors, and critically evaluate the role and process of international marketing research in global decision-making. 5+5 10
3.      Discuss International Product Policy and Planning, including product standardization and market segmentation. Explain International Pricing Policy, pricing strategies, and factors affecting pricing decisions in global markets. 5+5 10

 

Q.No Assignment Set – 2

Questions

Marks Total Marks
4.   Explain International Distribution and Logistics Planning. Discuss Promotional Strategies and Communication Process and analyse the Export Marketing Process and procedures. 6+4 10
5.      Describe Export Documentation and its significance. Discuss Foreign Trade Policy and Export Promotion Schemes, and explain the Foreign Exchange Market and Exchange Rate Management 5+5 10
6.      Explain the role of International Financial Institutions, including the IMF, World Bank, and IFC. Discuss Legal and Ethical Issues in International Marketing and Dispute Settlement Mechanisms. 6+4 10

 

ASSIGNMENT

SESSION Jan-Feb 2026
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
course CODE & NAME DIBM307 – International Human Resource Management
CREDITS   04
nUMBER OF ASSIGNMENTS & Marks 02

30 MARKS EACH

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.

Q.No Assignment Set – 1

Questions

Marks Total Marks
1.       Describe the concept and scope of International Human Resource Management (IHRM). Critically examine the differences between domestic HRM and IHRM, highlighting the challenges faced by multinational corporations. 10 10
2.      Discuss the concept of workforce diversity in international organizations. Analyse the role of diversity in enhancing organizational performance and explain the challenges faced in managing a multicultural workforce. 10 10
3.      Discuss the impact of environmental factors on IHRM, including cultural, legal, economic, technological, and political influences. Evaluate how organizations adapt HR policies to suit different international environments. 10 10

 

Q.No Assignment Set – 2

Questions

Marks Total Marks
4.   Explain the concept of expatriate management. Discuss the phases of expatriate adjustment and analyse the major causes of expatriate failure in multinational organizations. 10 10
5.      Examine the concepts of repatriation and in patriation. Evaluate their importance in global talent management and discuss the challenges faced by employees during these processes. 10 10
6.      Discuss international compensation systems, including the balance sheet approach and going rate approach. Analyse the factors influencing compensation decisions in multinational organizations. 10 10

 

ASSIGNMENT

SESSION Jan-Feb_2026
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER 3
course CODE & NAME DIBM308 & Export-Import Management
CREDITS   04
nUMBER OF ASSIGNMENTS & Marks 02

30 MARKS EACH

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.

Q.No Assignment Set – 1

Questions

Marks Total Marks
1.     Describe the main steps required to set up an export–import firm and explain why each step is important for ensuring efficient and smooth international trade operations. 10 10
2.     Explain the key stages involved in export order processing—from initial inquiry to final fulfilment—and emphasize the significance of each stage in ensuring successful and efficient international trade operations. 10 10
3.     Outline the key stages involved in obtaining an import license and discuss its importance in ensuring smooth and compliant international trade. 10 10

 

 

Q.No Assignment Set – 2

Questions

Marks Total Marks
4.  Discuss the role of cargo insurance in international trade and highlight its importance in protecting goods against potential transit risks and financial losses. 10 10
5.     Evaluate the various types of cargo insurance policies and assess the importance of key documents in ensuring adequate coverage and effective claim settlement in international trade. 10 10
6.     Critically examine the role of customs in the import clearance process and justify the importance of document verification, including an analysis of its key components in ensuring efficient and compliant trade operations. 10 10

 

ASSIGNMENT

SESSION Jan-Feb 2026
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
course CODE & NAME DMBA305 – STRATEGIC MANAGEMENT
CREDITS   04
nUMBER OF ASSIGNMENTS & Marks 02

30 MARKS EACH

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.

Q.No Assignment Set – 1

Questions

Marks Total Marks
13.   a.     Discuss the types of strategies with suitable examples.

b.     Explain PESTEL analysis.

5+5 10
14.   How does Porter’s Five Forces model aid in analysing competitive dynamics within an industry? Provide a detailed examination of each force, supported by examples from a specific industry or company. 10 10
15.   a.     What is strategic control, and how does it differ from operational control in terms of its scope, focus, and objectives? Discuss.

b.     Discuss BCG Matrix.

6+4 10

 

Q.No Assignment Set – 2

Questions

Marks Total Marks
16.   a.     Discuss the steps involved in business continuity plan.

b.     What are the three major types of strategic alliances organizations form for the purpose of developing a competitive advantage? Describe in detail.

4+6 10
17.   Examine the key business strategies employed by multinational corporations (MNCs) to succeed in global markets? 10 10
18.   Write notes on the following:

1.     Business Ethics

2.     Corporate Social Responsibility (CSR)

5+5 10

 

ASSIGNMENT

SESSION Jan-Feb 2026
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
course CODE & NAME DRMM305 Sales and Distribution management
CREDITS   04
nUMBER OF ASSIGNMENTS & Marks 02

30 MARKS EACH

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.

Q.No Assignment Set – 1

Questions

Marks Total Marks
1.      Discuss the key benefits of effective sales management and explain how different types of sales strategies contribute to achieving these benefits. 5+5 10
2.      Discuss the key characteristics of personal selling and explain how sales planning best practices enhance its effectiveness. 5+5 10
3.      Analyse the role of sales territory and quota management in organizational performance, and evaluate the importance of key components of sales force training. 5+5 10

 

Q.No Assignment Set – 2

Questions

Marks Total Marks
4.   Discuss the importance of sales budgeting and explain how cost analysis in sales management supports effective financial planning and control. 5+5 10
5.      Discuss the role of distribution in creating value for customers and explain the key decisions involved in managing an effective distribution network. 5+5 10
6.      Discuss the role of supply chain management in distribution and explain how it supports the development of effective new product distribution strategies. 5+5 10

 

ASSIGNMENT

SESSION JAN-FEB 2026
PROGRAM MASTER of business administration (MBA)
SEMESTER Iii
course CODE & NAME DRMM307 – RETAIL MARKETING
CREDITS   4
nUMBER OF ASSIGNMENTS & Marks 02

30 Marks each

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 – 450 words. Each question is followed by an evaluation scheme.

Q.No Assignment Set – 1

Questions

Marks Total Marks
1.      The retailers must plan segmentation of market in a way that follows different bases to justify profitability. Explain the context with suitable examples. 10 10
2.      What are the key components of the strategic retail planning process? 10 10
3.      State the concept of retail merchandising. Discuss in detail the steps followed in the merchandise management process. 2+8 10

 

Q.No Assignment Set – 2

Questions

Marks Total Marks
4.   Explain the different pricing strategies that retailers adopt to achieve their short-term and long-term goals. 10 10
5.      Discuss in detail the different approaches that retailers use to enter international markets, providing relevant examples for each mode. 10 10
6.      Provide a detailed explanation of the key components of Customer Relationship Management (CRM). 10 10

 

ASSIGNMENT

SESSION Jan-Feb 2026
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
course CODE & NAME DRMM308 & E-Retailing
CREDITS   04
NUMBER OF ASSIGNMENTS & Marks 02

30 MARKS EACH

 

Note: Answer all questions. Kindly note that answers to 10-mark questions should be approximately 400-450 words. An evaluation scheme follows each question.

Q.No Assignment Set – 1

Questions

Marks Total Marks
7.      Discuss the transition from Traditional Retailing to E-Retailing and explain the various business models such as B2C, B2B, and C2C. 6+4 10
8.      Analyse the importance of E-store design, specifically focusing on navigability, interactivity, and web atmospherics in influencing consumer behaviour. 5+5 10
9.      Explain the role of Social Media Marketing in E-Retailing and how it helps in building and maintaining online customer relationships. 5+5 10

 

Q.No Assignment Set – 2

Questions

Marks Total Marks
10.  Evaluate the impact of technological innovations like AR/VR and Voice Commerce on the modern e-retailing experience. 6+4 10
11.  Discuss the legal framework and security challenges in E-Commerce, including online payment processing and intellectual property rights. 5+5 10
12.  Describe the characteristics of E-Consumers and the strategies used for CRM implementation and building customer loyalty in a digital environment. 6+4 10

TERM PAPER MBA 3RD SEMESTER

TERM PAPER GUIDELINES

Course Code: DMBA306

Title of the Course: Term Paper

Credits: 4 Credits

Semester: III

Centre for Distance and Online Education

 

 

TABLE OF CONTENT

 

S.No. Section Page No.
1. Introduction 3
2. Guidelines 3
3. Topics for term paper 4
4. Format & guidelines for preparation and submission 5-6
5. Evaluation Criteria 7
6. Academic Integrity 7

 

  1. INTRODUCTION

Term Paper (DMBA306)

Every Learner will undertake study with related to any industry / company with any topic of his/her choice from the given list, as per the guidelines given below; also, the learner needs to submit the   Executive Summary along with the report will be evaluated based on Content and Q&A.

  1. GUIDELINES

Completed term paper must be typed and formatted neatly and soft copies should be uploaded on or before the submission cut-off date.

  1. SUGGESTED TOPICS FOR TERM PAPER
  2. Communication
  3. Business Environment
  4. Marketing Management
  5. Computer Fundamentals
  6. Finance / Accounting
  7. Entrepreneurial Practice
  8. Human Resource Management
  9. Quality Management
  10. Retail Management
  11. Green Marketing
  12. Use of Artificial Intelligence and Chatbots
  13. Knowledge Management
  14. Social Media Marketing
  15. Operation Management
  16. Intellectual Property Rights
  17. Legal Aspect of Business
  18. Supply Chain Management
  19. Logistics Management
  20. Production Management
  21. Project Management

 

 

Learners can select anyone topic from the above-mentioned list oftopics.

  1. FORMAT & GUIDELINES FOR PREPARATION & SUBMISSION

 

4.1    TERM PAPER REPORT MODEL / FORMAT:

Section Chapter Topic Word Limit
Section –A   Executive Summary Not more than 800-1000 Words
Section – B

 

 

(Term  Paper  Report)

I Introduction  
About Topic Not more than 600 words
–  About     Company    / Industry Not more than 1000 words
II Objectives     of     the

study

Not more than 300 words
III Review of Literature Not more than 2500 words
IV SWOT Analysis Not more than 2000 words
V Discussion / Practical Implication Not more than 1500 words
VI Scope     for     further

study

Not more than 500 words
VII Conclusion Not more than 500 words
  Reference 20-25 References in APA format
Section – C   Answer      for      Viva

Questions

200-250 words for each question

4.2 CONTENT PAGE:

Following details can be uploaded on Content Page of Term Paper

 

Term Paper (DMBA306)

Every Learner will undertake study with related to any industry / company with any topic of his/her choice, as per the guidelines (shared separately).

Learners are  instructed to  prepare the term  paper  in single file  (PDF) as  per the guidelines for evaluation. Document submissions are accepted only in.pdf format. Assignments submitted in ZIP / RAR or any other format will not be considered for Submission and will be awarded Zero marks for term paper.

File Name can be: Name of the Learner_ Reg.No_Term paper

4.3 LIST OF QUESTIONS FOR PREPARING Section C:

Answer all questions. Each question carries equal marks (5X4=20 Marks)

  1. What prompted you to choose this topic?
  2. How would you have connected objectives of your topic with the review of literature?
  3. What are the challenges you faced while conducting your term paper data collection?
  4. How can you relate objectives of your study with conclusion through the SWOT analysis?
  5. How would you bridge the gap in your term paper and industry practice?
  6. EVALUATION CRITERIA
Section File/Document Marks
Section – A Executive Summary 30
Section – B Term Paper Report 50
Section – C Answer      for      Viva

Questions

20
Total 100

 

  1. ACADEMIC INTEGRITY
  2. The work must be original and plagiarism-free.
  3. Proper citation of all sources is mandatory.
  4. Plagiarism beyond permissible limits will attract disciplinary action as per university norms.

 

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ASSIGNMENT

SESSION Jul-Aug 2024
PROGRAM BACHELOR of business administration (BBA)
SEMESTER III
course CODE & NAME DBB2101–Legal and regulatory framework
CREDITS   4
nUMBER OF ASSIGNMENTS & Marks 0230 Marks each

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 – 450 words. Each question is followed by evaluation scheme.

Q.No Assignment Set – 1Questions Marks Total Marks
1.         Define a company. What are the different kinds of meeting of the shareholders of a company? 2+8 10
2.         Define a Contract. What are essentials of a contract? Discuss. 2+8 10
3.         What do you understand by intellectual property rights? Explain its types in detail. 2+8 10

 

Q.No Assignment Set – 2Questions Marks Total Marks
4.     Discuss Environment Protection Act 1986. How it is relevant in the modern business world? 5+5 10
5.         Discuss the main areas of focus of the Factories Act. 10 10
6.         Define consumer. Explain the consumer redressal agencies in detail. 2+8 10

 

DBB2102 – Quantitative Techniques for Management
Q.No Assignment Set – 1Questions Marks Total Marks
1.         Describe function of Statistics briefly. 10 10
2.         Explain Classification of data and all its types. 10 10
3.         (a)     Calculate the mean of the following frequency distribution:
Marks X 10 20 30 40 50 60
Frequency f 8 12 20 10 7 3

 

(b)     Find Quartile one Q1 and Quartile three Q3 of the following series:

Size: 4 4.5   5 5.5 6 6.5 7 7.5 8
Frequency: 10 18   22 25 40 15 10 8 7
5 + 5 10

 

 

Q.No Assignment Set – 2Questions Marks Total Marks
4.     Explain coefficient of correlation. Discuss the methods of calculating coefficient of correlation. 2 + 8 10
5.         Describe components of time series analysis. 10 10
6.         (a)Construct an index number for 2015 taking 2014 as base:
Commodity Price in 2014 Price in 2015
A 90 95
B 40 60
C 90 110
D 30 35

(b) Write Short note:

Parameter                               (ii) Estimator

5 + 5 10

 

DBB2103 – RESEARCH METHODOLOGY

 

Q.No Assignment Set – 1Questions Marks Total Marks
7.      What do you mean by research? Explain the research process with the help of taking a market research problem into consideration. 10 10
8.      What do you understand by a research design? Briefly explain the different types of research designs with the help of two examples under each. 3+7 10
9.      Explain the role of sampling method in business research. Differentiate between probability and non-probability sampling techniques along with the suitable examples under each method. 3+7 10

 

 

Q.No Assignment Set – 2Questions Marks Total Marks
10.    Discuss the different situations in which primary and secondary methods of data collection will be used. Explain the different methods of collecting primary data with suitable examples. 3+7 10
11.    What do you mean by a Questionnaire? Discuss the detailed process of designing a questionnaire of on assessing customer satisfaction of any product. 7+3 10
12.    a)     Hypothesis and its typesb)    Structure of a research report writing 5+5 10

 

DBB2104 – FINANCIAL MANAGEMENT

 

Q.No Assignment Set – 1Questions Marks Total Marks
1.      a) A company expects to receive Rs 120,000 annually for the next 10 years. If the discount rate is 15%, what is the present value of this annuity?b) Describe different sources of long-term financing available to a company 5+5 10
2.      a) ABC Corporation forecasts an annual EBIT of $300,000. With $800,000 in 8% bonds and a 10% cost of equity capital, along with a corporate tax rate of 25%, determine the firm’s value.b) Discuss the advantage of the wealth maximization objective of financial management over profit maximization. 5+5 10
3.      PQR Ltd is evaluating a $250,000 investment project that is anticipated to produce $60,000 annually for the next four years. With a discount rate of 18%, compute the NPV and provide a recommendation on the project’s financial viability 8+2 10

 

Q.No Assignment Set – 2Questions Marks Total Marks
4.   Calculate the cost of equity for X Ltd, which issued Rs 100 equity shares at a 10% premium. The expected dividend at year-end is 15%, growing annually at 8%. Also, find the cost of equity if dividends do not grow. 5+5 10
5.      For X Company, which earns Rs 5 per share, capitalized at 10%, and has an 18% return on investment:a) Calculate the share price at a 25% dividend payout ratio using Walter’s model.

b) Determine if this is the optimal payout ratio per Walter’s theory.

7+3 10
6.      Differentiate between:(a) Gross Working Capital and Net Working Capital.

(b) Permanent Working Capital and Temporary Working Capital.

5+5 10

 

DBB2105 – ADVERTISING AND SALES

Q.No Assignment Set – 1Questions Marks Total Marks
1.         Discuss the concept of advertising along with its five basic components. Throw some light on the history of the advertising. 5+5 10
2.         Write a detailed note on Hierarchy-of-Effects model of advertising. 10 10
3.         Discuss print advertising. Also, explain the characteristics of the press, include suitable examples to support your answer. 2+8 10

 

Q.No Assignment Set – 2Questions Marks Total Marks
4.     Explain sales management strategies in detail, include the suitable examples to support your answer. 10 10
5.         Discuss the concepts of personal selling. Detail the objectives of personal selling. 3+7 10
6.         Write a detailed note on types of sales organization structures, include suitable examples to support your answer. 10 10

 

 

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